Since 1991, Halloween Horror Nights at Universal Parks & Resorts have featured characters from the Universal Classic Monsters franchise. Throughout the 1960s and into the 1970s, the Universal monsters were promoted via merchandizing which included: Halloween costumes, Aurora model kits, paperback novelizations, makeup how-to manuals, T-shirt iron-ons, posters, trading cards, and more. After the Universal horror films were syndicated to television, this led to a rise in the popularity of merchandise based on Frankenstein's monster and Dracula.
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